Keywords in the Title
Using the right keywords in your title tag can produce the results you are looking for. If people search on a relevant keyword your descriptive title tag will seduce people to click on your link. A title is the first thing the searcher sees in a search result and if that title includes the keywords they are looking for, they might click the link.
But what is the right title format? You should always use the most important keyword(s) in your title because that’s where people are looking for. For example, if you article is about webdesigncolors, and you could name your title “Effective Colors In Web design”. You have written an interesting title, and you used the most important keywords.