Keywords in the Description
A searcher will see a description in the search engine results right under the title, and it’s a important factor that makes people click your link. You should also include you most important keywords here as well, but make the description an explanation of your title. If people aren’t sure your article is helpful for them, use the description to convince them.
Keywords in the description doesn’t help you rank better, it just gives more information about your page to the search engine user.
What is a good description? Let’s go back to our example: “Effective Colors in Webdesign”. We could use “With this article you will be provided excellent examples on how to use colors in webdesign. Colors which are effective and awesome to see.”. If our example article is about this subject, it will give you an explanation of the title, right?
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